Backstory: I had been trying to convince my internal team for the company I work with and multiple clients to be transparent with their content by enabling authors for their blog posts and for each author to have an author byline.
It’s no secret that content marketing is über important to a successful digital presence for auto dealers. However, it’s becoming incredibly hard to reach audiences these days with greater mass content creation, consumption, and competition. With the right approach, it is possible to grow your business and succeed with content marketing. Distribution Oh you thought […]
Are you ranking #1 for your own brand name? Hooray! Nice work. It’s important that users are able to find you in a brand name search. But, if that’s all you’re using to measure SEO success, you’re missing the bigger picture — and probably a great deal of new business. Although branded search is important […]
Link building has been given kind of a bad rep over the last year. In a post Penguin landscape and with continuous algorithm updates, it can feel like you’re walking on egg shells around the great Google beast. Links are one of the most valuable forms of currency a site can have, so they shouldn’t […]
Britt’s Top List of Most Frequently Spotted Bad SEO Practices It used to be true that you could just slap a few keyword strings on a page and call it SEO. Don’t forget cloaking, hidden text, keyword stuffing, paid links and article spinning, either. I’m already getting dizzy thinking about all the antiquated SEO techniques […]
After reading an article about paid search results taking over the Google SERPs, I’ll admit, I was filled with panic and fear that my chosen specialty in SEO would soon be obsolete, and that everything I believed to be true about search engine marketing was incorrect. Before you begin panicking just as I did, you […]
Whether you’ve been knocked down by the Google Police, or just struggle with breaking into the top search results, the key to getting higher organic rankings comes down to providing value to your audience through your website. High organic rankings have many advantages including greater click-throughs to your site, branding power and visitor trust. A […]