When you’re doing keyword research for a client, how do you know if you have enough keywords to give them? This is a question I get asked often by new SEOs. Don’t get me wrong, experienced SEOs still experience the feeling of being trapped in the rabbit hole of keyword research, to which this post […]
“Why is my PageRank still at 0, and how can I improve it?” This question came from a client two months after launching their brand new site meant to facilitate their shiny new content strategy. This question comes loaded with certain expectations of performance and simple solutions in the form of an action plan.
This client created 1,500+ subdomains for insurance agents and were facing some serious issues getting visibility and visits from their new subdomains. Their request was to index all the pages on their subdomains and automate that indexing in the future, as they were under the impression that there are some APIs available to do so. […]
This is a case when a client chose to go against our recommendations and decided 1 year after their redesign that they should move their news to their blog section. “Should I combine my company news and my site blog?”
Why don’t clicks and visits add up in our SEO reports? If you’ve ever found yourself puzzled during reporting week as you compare your Google Analytics session data with your Google Search Console click data, this post is for you. In the attempts of interpreting the story of your search performance, these two pieces often […]
I’ve been getting a lot of questions from clients lately about optimizing for voice search with the rise of voice assistance. In this post, I’ve outlined some of the most common questions about voice search and its impact on SEO and content.
I got this question from a coworker trying to sort out why they were seeing two posts that were identical to each other in the search results right next to each other. They were stumped because what they had always believed about duplicate content and SEO was that Google would pick one or the other […]
Is it okay to use the manufacturer’s product on your product page? Since other ecommerce websites also use it, will the duplicate content hurt SEO? The short answer is yes, it is okay to use the original manufacturer’s description that other sites are also using. And you can do so without penalty. Duplicate content is only […]
Backstory: I had been trying to convince my internal team for the company I work with and multiple clients to be transparent with their content by enabling authors for their blog posts and for each author to have an author byline.
It’s no secret that content marketing is über important to a successful digital presence for auto dealers. However, it’s becoming incredibly hard to reach audiences these days with greater mass content creation, consumption, and competition. With the right approach, it is possible to grow your business and succeed with content marketing. Distribution Oh you thought […]