If you have a Google Analytics account or web metric reporting of any kind, you probably know how easy it is to feel overwhelmed by all the data provided. Sure, there’s lots of information, but is all of it meaningful? And how can you tell if your website is successful? In this post, I’ve outlined 7 universal key performance indicators, their benchmarks, and how to use them to turn your analytics reports into an analytics story you can attribute meaningful and actionable information to.
There are many other metrics that you should be using for in-depth analysis, but for now I recommend starting with these for evaluating initial site performance. Please note, average based metrics can be very dangerous. For meaningful analytics, segmentation is necessary, and I encourage you to view the following metrics by traffic source.
Read the full post for details: https://www.spinutech.com/blog/digital-marketing/7-website-analytics-that-matter-most/