If you have a Google Analytics account or web metric reporting of any kind, you probably know how easy it is to feel overwhelmed by all the data provided. Sure, there’s lots of information, but is all of it meaningful? And how can you tell if your website is successful? In this post, I’ve outlined […]
What You Need to Know About HTTPS and SEO
Why is everyone talking about HTTPS recently? What are the benefits of doing so? What does HTTPS have to do with SEO? Should you switch your site to HTTPS? So many questions, and thankfully, I have some answers for you in this post. Plus, learn about common problems and how to fix them, and what […]
Q&A: Client keyword research – how much is enough?
When you’re doing keyword research for a client, how do you know if you have enough keywords to give them? This is a question I get asked often by new SEOs. Don’t get me wrong, experienced SEOs still experience the feeling of being trapped in the rabbit hole of keyword research, to which this post […]
Why is your PageRank at 0, and how can you improve it?
“Why is my PageRank still at 0, and how can I improve it?” This question came from a client two months after launching their brand new site meant to facilitate their shiny new content strategy. This question comes loaded with certain expectations of performance and simple solutions in the form of an action plan.
How to get your site indexed
This client created 1,500+ subdomains for insurance agents and were facing some serious issues getting visibility and visits from their new subdomains. Their request was to index all the pages on their subdomains and automate that indexing in the future, as they were under the impression that there are some APIs available to do so. […]
Does your company news belong in your blog?
This is a case when a client chose to go against our recommendations and decided 1 year after their redesign that they should move their news to their blog section. “Should I combine my company news and my site blog?”
Why don’t Google Search Console and Google Analytics data match?
Why don’t clicks and visits add up in our SEO reports? If you’ve ever found yourself puzzled during reporting week as you compare your Google Analytics session data with your Google Search Console click data, this post is for you. In the attempts of interpreting the story of your search performance, these two pieces often […]
Voice Search SEO
I’ve been getting a lot of questions from clients lately about optimizing for voice search with the rise of voice assistance. In this post, I’ve outlined some of the most common questions about voice search and its impact on SEO and content.
Duplicate Content: How do identical posts appear in search results?
I got this question from a coworker trying to sort out why they were seeing two posts that were identical to each other in the search results right next to each other. They were stumped because what they had always believed about duplicate content and SEO was that Google would pick one or the other […]
Ecommerce Product Page Duplicate Content
Is it okay to use the manufacturer’s product on your product page? Since other ecommerce websites also use it, will the duplicate content hurt SEO? The short answer is yes, it is okay to use the original manufacturer’s description that other sites are also using. And you can do so without penalty. Duplicate content is only […]